This post has been updated since it was first released to reflect up-to-date information including pre-order details (above).
One would assume that these full frame (FF) prime lenses are intended for still photographers, but there are a lot of features that will appeal to cinematographers just just as much as still photogs. I recently had the opportunity to review an early set of the Schneider Cine-Xenar III primes which I consider to be proper, classic cinema primes. Read the whole post here. At the moment the mid-range cine lens options include the likes of the Zeiss CP.2, Canon CN-E Primes, and a few others not worth mentioning. A bit of background on this class of lenses; the CP.2s are based on their lower-priced cousins, the ZF.2 photo primes. The CN-Es are also based on their lower-priced cousins, the L Series photo primes.