The Xenon FF-Primes are only a few weeks away and are positioned to be an excellent mid-range set of prime lenses. But what if you want something with just a tad more performance? You reach for the Schneider Cine-Xenar III primes. I did a quick write up on these a few months back explaining how Schneider drastically improved the operational usability of the Xenar IIIs over the previous two versions. Unfortunately the first two iterations may have left a sour taste in some operators mouths. So what’s the best way to encourage cinematographers to give the Xenars another chance? Discount the heck out of them. Continue reading “Schneider Cine-Xenar III Rebate + Warranty Offer”