Swiss camera manufacturer ALPA has taken a big leap into the world of motion picture lenses by reviving the Switar brand. Their initial set of prime lenses will consist of a 35mm T3.5, 45mm T2.8, 55mm T3.5, 80mm T2.0, 140mm T2.8, and 210mm T4.0. The most pronounced feature of this new set is their massive 70mm image circle intended for motion picture use with medium format systems from the likes of Fujifilm, Hasselblad, and Phase One. Let’s take a closer look at what ALPA has planned for the Switar brand.
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