Rental houses have been the backbone of motion picture acquisition equipment for decades. They paved the way for professionals to get their hands on the gear they needed. The way I see it, there are a few different types: the seasoned professionals who demand nothing but Panavision gear for their projects. That’s fine… Panavision works very hard to meet the needs of their clientele and they deserve the reputation they’ve earned. Then there’s the other working pros who enjoy a slightly more progressive approach with more options. They’ll turn to popular rental houses such as Clairmont Camera, Otto Nemenz, Keslow Camera, The Camera House, and dozens more. The rental house environment has undeniable advantages for working professionals. The gear is properly maintained by qualified technicians, the prep space is an absolute dream at most rental houses, and the overall experience can make your entire production run more efficiently with a good rental house. But what if you’re looking for something a bit more budget friendly? Continue reading “ShareGrid – A New Approach To Equipment Rental”