Arri’s New Signature Prime Series “Large Format”

Today, Arri officially announced their new, keeping up with the Jones’s, Alexa LF (Large Format). More importantly, the announcement wasn’t just a new camera, but a new system. This means new camera, new mount, and new LENSES! I suppose the new camera is large format compared to other cameras, but what about the new lenses? How do they fare in comparison, on paper at least, to other cinema lenses currently on the market? Let’s take a look at the new Signature Primes from Arri. Continue reading Arri’s New Signature Prime Series “Large Format”

Arri’s New Alexa 65 Demands Medium Format Lenses

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Cinec 2014 is underway and there quite a few new products hitting the show floor.  One of the most impressive and important is Arri’s new Alexa 65. That’s a 65mm sensor, which is absolutely huge when compared to Super 35, in a body not much larger than a regular Alexa. With the Amira taking care of the lighter run-n-gun style shooting, it looks like Arri is covering all the bases. Panavision has had their”top secret” medium format sensor in the works for several years but can’t seem to release a final product. I digress. This post isn’t about new cameras. If I was going to cover camera news, I’d be writing every day because let’s face it – there’s a new one just about every day. On to the lenses! Continue reading Arri’s New Alexa 65 Demands Medium Format Lenses