
Today, Arri officially announced their new, keeping up with the Jones’s, Alexa LF (Large Format). More importantly, the announcement wasn’t just a new camera, but a new system. This means new camera, new mount, and new LENSES! I suppose the new camera is large format compared to other cameras, but what about the new lenses? How do they fare in comparison, on paper at least, to other cinema lenses currently on the market? Let’s take a look at the new Signature Primes from Arri. Continue reading “Arri’s New Signature Prime Series “Large Format””