Zeiss Introduces Horizon Anamorphic – Intelligent Anamorphics

Zeiss Introduces Horizon Anamorphic – Intelligent Anamorphics

Zeiss has officially introduced the new Horizon Anamorphic lenses, a full-frame 2x anamorphic lens system that represents one of the company’s most ambitious cinema lens releases in years. While the anamorphic market has spent much of the past decade revisiting vintage imperfections and aggressively stylized optical character, Horizon appears focused on something different: intelligent integration, workflow efficiency, and adaptable imaging systems built for the realities of modern production.

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ZEISS Introduces Panoptes 65 – Large Format Primes

ZEISS Introduces Panoptes 65 – Large Format Primes

Zeiss has introduced Panoptes 65, a new family of cinema prime lenses designed specifically for 65mm format digital cinematography. The set launches with ten focal lengths ranging from 25mm to 180mm, all at T2.2, with a 59.9mm image circle intended to cover cameras such as the ARRI Alexa 265, Blackmagic Design URSA Cine 17K 65, and Fujifilm GFX ETERNA 55.

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Leitz Expands Hugo Line: Adds 40mm T1.5

Leitz Expands Hugo Line: Adds 40mm T1.5

Leitz Cine quietly expanded its HUGO series this week with the announcement of a brand new 40mm T1.5 lens. Revealed on August 25, the addition rounds the set out to a total of 14 focal lengths spanning 18mm through 135mm.

The HUGO series quickly grabbed attention among cinematographers for the pleasing rendering they impart on the image and as more robust build than the M 0.8 primes that they replaced. Much of the glass in the series comes from Leica M rangefinder optics, known for their signature character and natural falloff toward the edges. While Leica does not currently make a 40mm in their M line, this lens was developed with support from Leica Camera designers to ensure it matched the spirit of the series.

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ARRI Introduces Ensō Primes

ARRI Introduces Ensō Primes

ARRI has introduced the Ensō Prime series, a collection of large-format cinema lenses tailored for high-end digital productions. These lenses are built to deliver outstanding optical performance while offering flexibility in design and creative control for cinematographers. With focal lengths ranging from 10.5mm to 250mm, the Ensō Primes cover a wide range of shot requirements, making them a versatile addition to any production. The core set, which includes 18mm, 24mm, 32mm, 47mm, 75mm, and 105mm lenses, all feature T2.1 apertures and LPL mounts for compatibility with ARRI’s LDS-2 and Cooke /i lens metadata systems.

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Leitz Cine Expands Hugo Line

Leitz Cine Expands Hugo Line

Leitz Cine has expanded their popular HUGO line of cinema lenses with three new additions: the 66 mm T2.1, 75 mm T2.1, and 90 mm T2.1. These new lenses, part of the newly dubbed HUGO II series, join the existing 10 focal lengths in the HUGO lineup, bringing more versatility and options to the highly respected lens family. Let’s take a closer look at these new additions and how they stack up against their faster predecessors.

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Arri’s New Signature Prime Series “Large Format”

Arri’s New Signature Prime Series “Large Format”

Today, Arri officially announced their new, keeping up with the Jones’s, Alexa LF (Large Format). More importantly, the announcement wasn’t just a new camera, but a new system. This means new camera, new mount, and new LENSES! I suppose the new camera is large format compared to other cameras, but what about the new lenses? How do they fare in comparison, on paper at least, to other cinema lenses currently on the market? Let’s take a look at the new Signature Primes from Arri. Continue reading “Arri’s New Signature Prime Series “Large Format””