Category: News

Laowa, a house-hold name for a manufacturer of unique lenses has once again released something that promises to bring big screen worthy gear into the hands of the everyday filmmaker. Enter the Proteus 2x Anamorphic Zooms. Covering an almost 3x zoom range across the 26-45mm T2.9 and the 45-85mm T2.9 is meant to give filmmakers plenty of versatility to tackle any creative project head on. Again, Laowa has made lens options like anamorphic zooms available to the masses. Now, let’s zoom out to get the full picture.

Macro filmmaking has always been about precision, detail, and the ability to capture extraordinary shots up close. But there’s been a catch: the probe lens, a tool designed for extreme close-ups, often requires filmmakers to compromise on flexibility. Until now. With the launch of the DZOFilm X-tract 18-28mm T8 FF Probe Zoom, the game has changed. This innovative lens combines the best features of both a probe and a zoom lens, opening up new creative possibilities for filmmakers and content creators alike.

The Laowa Sword Full-Frame Cine Macro Series has arrived, offering filmmakers and cinematographers a new tool set of lenses designed to deliver close-up shots with fine detail and clarity that will pull audiences into the scene. This six-lens lineup—ranging from 15mm to 180mm—allow the cinematographer creative freedom to focus on the tiny details that make the story come alive on the big screen.

The world of cinema lenses continues to evolve, with filmmakers increasingly demanding smaller, more versatile lenses without compromising optical performance. In response to these demands, Thypoch introduced the Simera-C Line earlier this year to try to meet those needs. Originally released as stills lenses in various mirrorless and Leica M mounts, they transitioned over for use in cinema. And now they continue to the transition by adding the new 21mm T1.5, expanding its already impressive range of cine primes. This new ultra-wide-angle lens joins the Simera-C lineup, which already includes the 28mm, 35mm, 50mm, and 75mm models. With its compact design, cinematic aesthetics, and exceptional performance, the Simera-C 21mm T1.5 promises to be a valuable addition for filmmakers and content creators alike.

Sirui, a company known for its affordable yet innovative optics, has ventured into the autofocus (AF) market with its first full-frame autofocus lens—the Aurora 85mm f/1.4. Priced under $500, this lens is clearly aimed at budget-conscious portrait photographers, offering a combination of wide aperture, eye autofocus, and portability. However, its specifications and features raise the question: could it also have some potential in cinematography, particularly for low-budget or hybrid shooters?