The Sirui 40mm T1.8 1.33x is Anamorphic AF

The Sirui 40mm T1.8 1.33x is Anamorphic AF

Over the past year, a fresh batch of exciting lenses has emerged, adding new flavors to the ever-evolving lens industry. While these releases have certainly stirred the pot, as the saying goes, the technique you use can make all the difference in the final dish. Now, Sirui enters the scene with their bold campaign for the 40mm T1.8 1.33x AF Anamorphic Prime, leaving us to wonder: Will this new ingredient enhance the overall recipe, or will it be a flavor that fades into the background?

Don’t worry there are no more references to food going forward.

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Snag A Close Up of the Laowa 60mm 1.5x Macro Anamorphic Prime

Snag A Close Up of the Laowa 60mm 1.5x Macro Anamorphic Prime

2024 is coming to a close, the holidays are around the corner and Laowa is the lens manufacturer that just keeps giving. Just in time for gift giving season the Laowa Nanomorph 60mm Macro Anamorphic is a perfect stocking-stuffer for the special Lens Geek in your life.

The Nanormorph 60mm fits in so well with the rest of the line up and truly makes me wonder why it took so long for a macro addition like this to be added. Let’s dive in and get a close up look.

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NiSi Announces Athena Tuned – Now With Character!

NiSi Announces Athena Tuned – Now With Character!

NiSi, a manufacturer of high-quality filters and lenses, has recently unveiled a limited-edition series of prime lenses, the Athena Tuned. These lenses are a unique twist on the popular Athena series, offering a more vintage-inspired aesthetic.

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TLS Introduces Zeiss Contax Rehousing

TLS Introduces Zeiss Contax Rehousing

The Zeiss Contax lenses, first introduced in the 1970s, have earned a reputation as some of the most desirable vintage optics for modern filmmakers. Designed for still photography, their renowned T* coatings and sophisticated optical design have garnered a loyal following among those seeking a distinct, organic image quality. Often referred to as the “full-frame Super Speeds,” these lenses marry pleasing sharpness with a unique character that sets them apart from today’s clinical modern glass. Now, with a new rehousing by True Lens Services (TLS), these legendary lenses are ready to take their place in the world of professional cinema.

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Sirui Aurora 85mm f/1.4 AF: A Portrait Lens with Cinematic Potential?

Sirui Aurora 85mm f/1.4 AF: A Portrait Lens with Cinematic Potential?

Sirui, a company known for its affordable yet innovative optics, has ventured into the autofocus (AF) market with its first full-frame autofocus lens—the Aurora 85mm f/1.4. Priced under $500, this lens is clearly aimed at budget-conscious portrait photographers, offering a combination of wide aperture, eye autofocus, and portability. However, its specifications and features raise the question: could it also have some potential in cinematography, particularly for low-budget or hybrid shooters?

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Cooke Optics Teases Upcoming 65 Format Primes

Cooke Optics Teases Upcoming 65 Format Primes

Cooke Optics has re-entered the large-format cinema scene in a big way, launching the Panchro 65/i series, specifically crafted for true 65mm digital sensors. The series harks back to Cooke’s early commitment to large format in the 1950s, when it produced lenses for both VistaVision and 65mm film formats, seen in films like Vertigo (1958) and To Catch a Thief (1955). Now, with 65mm imaging back on the digital radar, Cooke’s Panchro 65/i aims to bring the magic of its classic Speed Panchros to today’s larger format.

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The Light Shines On New Zeiss Supreme Zoom Radiance

The Light Shines On New Zeiss Supreme Zoom Radiance

ZEISS is ending 2024 with a last minute surprise announcement. Introducing the Supreme Zoom Radiance trio. This new set includes: 15-30mm, 28-80mm, and 70-200mm all at T2.9. The new ZEISS Supreme Zoom Radiance lenses feature the same T* blue coating as the popular Supreme Prime Radiance, delivering consistent flares and a warm color rendition. They are interesting additions to the cinema family complimenting the already unique Supreme Radiance Primes. Let’s take a look at the new Supreme Zoom Radiance lenses and see if they have enough shine to get your attention.

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Schneider Introduces Classic ND Filters: A Modern Solution

Schneider Introduces Classic ND Filters: A Modern Solution

Schneider has launched the Classic ND filter line, built to address some key needs in today’s digital cinema landscape. Available in the widely-used 4×5.650” size, the Classic ND filters are made with high-grade, multi-coated water white precision optical glass. Schneider claims this new lineup offers accurate color rendering across densities, effective IR pollution control, and a durable anti-reflection coating.

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Nikon Announces New 24-135mm f/4… Cine Lens?

Nikon Announces New 24-135mm f/4… Cine Lens?

Nikon’s upcoming NIKKOR Z 28-135mm f/4 PZ (Power Zoom) lens is aimed squarely at the filmmaking community, marking another step in the company’s ongoing efforts to cater to video professionals. While Nikon has long been a key player in the world of photography, this lens represents their latest attempt to break into the cinema lens market. However, a closer look reveals a mix of promise and potential areas for improvement.

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ARRI Introduces Ensō Primes

ARRI Introduces Ensō Primes

ARRI has introduced the Ensō Prime series, a collection of large-format cinema lenses tailored for high-end digital productions. These lenses are built to deliver outstanding optical performance while offering flexibility in design and creative control for cinematographers. With focal lengths ranging from 10.5mm to 250mm, the Ensō Primes cover a wide range of shot requirements, making them a versatile addition to any production. The core set, which includes 18mm, 24mm, 32mm, 47mm, 75mm, and 105mm lenses, all feature T2.1 apertures and LPL mounts for compatibility with ARRI’s LDS-2 and Cooke /i lens metadata systems.

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Explore ARRI’s New Ensō Prime Lenses at Burbank Event

Explore ARRI’s New Ensō Prime Lenses at Burbank Event

On Wednesday, October 30th, from 1:00 PM to 5:00 PM, ARRI is hosting an open house at their Burbank location to showcase their brand-new Ensō Prime Lenses. This hands-on event will be a must-attend for cinematographers and filmmakers looking to get their hands on these new optics from Arri.

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Laowa Launches Ranger 16-30mm T2.9 Full Frame Cine Zoom

Laowa Launches Ranger 16-30mm T2.9 Full Frame Cine Zoom

Venus Optics—or as most of us know them, Laowa—has announced the upcoming global launch of its latest cine lens, the Laowa Ranger 16-30mm T2.9, scheduled for October 22, 2024. This new addition to Laowa’s Ranger Full Frame series offers cinematographers a lightweight, wide-angle option designed for professional use in nature documentaries, automotive shoots, and tight-space environments.

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DCS 2024 Cine Lens Day Registration Open!

DCS 2024 Cine Lens Day Registration Open!

Hey everyone! It’s that time again, and I couldn’t be more excited to announce DCS 2024 Cine Lens Day! Get ready for a day packed with lens talk, cutting-edge gear, and some serious networking. If you’re a fan of cinema optics (who isn’t?), you’ll want to mark Saturday, November 9th on your calendar. This event is shaping up to be bigger and better than ever, so let’s dive into the details.

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TLS Brings Premium Leica R Rehousing Home

TLS Brings Premium Leica R Rehousing Home

The ever-popular Leica R primes have been modified and rehoused by many companies for several years but none so elegantly as Leicester, UK-based outfit, TLS. While a Leica R re-housing by TLS has been available for quite some time, this is the first time that TLS is offering a solution direct to customers without a middle-man. But what makes the Leica R lenses and the TLS housing such a great pairing? Let’s explore!

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