ZERØ OPTIK began as the passion project of cinematographer/engineer Alex Nelson who wanted to build the world’s most well engineered 35mm Pinhole lens. He succeeded. But that wasn’t enough for Alex. The next project he’d tackle was going to be far more complex and far more rewarding. And that’s where we begin this post… The original Bausch & Lomb Baltars. We sat down with Alex to get an inside look at where ZERØ OPTIK comes from and where it’s going.
A popular topic of discussion these days is whether or not certain lenses are worth their huge price tags. Moreover is there a justified correlation between a lens’ price and how “good” it is. It’s an apt time to continue this conversation since there are more lenses to choose from than ever. Also, there are some seriously high-performing cine lenses at price points that are within reach of so many filmmakers. The number of “affordable,” full frame, super speed, cinema lenses alone is incredible (Canon CN-E, Sigma Cine, Tokina Vista, Zeiss CP.2, Rokinon XEEN). It’s an exciting time to be a DP. It can also be an overwhelming time to be a DP especially if you are an aspiring cinematographer who is just scratching the surface of all the lens options out there. Continue reading How do we decide the value of a lens?