Category: Product Announcement

When you hear the name Laowa, what’s the first thing that comes to mind? Normally, and I’ll say this with the utmost respect, weird lenses. Laowa always goes against the norms, choosing innovation over following trends. They consistently deliver tools that at first seem niche or strange, but quickly prove themselves as must-haves once you see the results. I’ve always appreciated that approach. It’s a bit like that middle-school idea that not trying to be popular ends up making you stand out anyway.

Now comes the Laowa 8-15mm T2.9 Fisheye Zoom, their latest ultra-wide cine lens, and a potential game-changer for AR and VR creators. This lens fills a noticeable gap left by a certain lens with a red ring, which was widely used in immersive production workflows. The question is whether this new Laowa offering is simply trying to replicate what came before, or if it’s pushing things forward on its own terms.