Tag: Prime

Lenses, LPL, News, PL, Tribe7

TRIBE7 Introduces K70 Primes for 65mm Capture

by Matthew DuclosLeave a Comment on TRIBE7 Introduces K70 Primes for 65mm Capture
TRIBE7 Introduces K70 Primes for 65mm Capture

The headline, to me, is not just a new lens set. It is that TRIBE7 and IB/E Optics have finally put their partnership in public, and with it comes a new prime series built for a larger canvas: the K70 primes. The set is aimed squarely at 65mm capture, including Sony’s RIALTO 65, whose sensor diagonal measures 64.60mm. Five of the six K70 focal lengths cover more than 66mm, giving the set headroom beyond that sensor rather than just barely clearing it.

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Accessories, Canon RF, News, PL, Product Announcement, Sony E

NiSi Releases A Drop-in Filter Adapter

by Frank RamirezLeave a Comment on NiSi Releases A Drop-in Filter Adapter
NiSi Releases A Drop-in Filter Adapter

In a market full of PL-adapters why not add one more. And actually, NiSi might have a good reason to do just that. Introducing the NiSi ATHENA Drop-In Filter Adapter, a PL-to-mirrorless mount adapter that brings behind-the-lens filtration to the Athena prime user base. No more rear-clearance anxiety and for that reason alone, it might just be worth the investment.

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DZOFILM, Lenses, News, Product Announcement, Thypoch

Thypoch Introduces Simera-C 100mm T1.9 Cine Lens

by Matthew Duclos2 Comments on Thypoch Introduces Simera-C 100mm T1.9 Cine Lens
Thypoch Introduces Simera-C 100mm T1.9 Cine Lens

Thypoch has announced the Simera-C 100mm T1.9, a new telephoto prime that completes the Simera-C lineup at seven focal lengths. Available in Leica M mount and Sony E mount, the 100mm extends the series from the ultra-wide 16mm all the way to a dedicated close-up lens, giving the set a true telephoto option for the first time. The new 100mm is available now.

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Leica, Leitz, Lenses, News, Product Announcement

Leitz Cine Introduces iD Mount for Hugo and Summilux-C Lenses

by Matthew DuclosLeave a Comment on Leitz Cine Introduces iD Mount for Hugo and Summilux-C Lenses
Leitz Cine Introduces iD Mount for Hugo and Summilux-C Lenses

Leitz Cine has introduced the iD Mount, a replacement mount that adds Cooke /i metadata support to existing Summilux-C and Hugo lenses. Available in PL for Summilux-C and LPL for Hugo, it houses the electronics entirely within the mount, allowing these mechanical lenses to communicate their identity and optical data to compatible cameras without internal modification.

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Lenses, News, PL, Sigma, Sony E

SIGMA releases 3 new AIZU primes!

by Frank RamirezLeave a Comment on SIGMA releases 3 new AIZU primes!
SIGMA releases 3 new AIZU primes!

SIGMA has been making cinema lenses for years, but the Aizu Prime Line represents a continued refinement of that experience. Introduced in 2025, the Aizu were designed not as tools, but as a commitment to filmmakers who seek beauty in imagery. They combine SIGMA’s renowned resolving power with delicate character and an image that feels at home in artistic, narrative filmmaking.

The result is a modern cinema lens set that prioritizes both performance and personality. If you were apprehensive about the sharpness in the previous cinema line, it’s still there, but massaged in with extra bits of loveliness that paint the image instead of capturing it. A sight to behold. Now, SIGMA is expanding the family with three new focal lengths: 21mm, 100mm, and 125mm.

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Lenses, LPL, News, Zeiss

ZEISS Introduces Panoptes 65 – Large Format Primes

by Matthew DuclosLeave a Comment on ZEISS Introduces Panoptes 65 – Large Format Primes
ZEISS Introduces Panoptes 65 – Large Format Primes

Zeiss has introduced Panoptes 65, a new family of cinema prime lenses designed specifically for 65mm format digital cinematography. The set launches with ten focal lengths ranging from 25mm to 180mm, all at T2.2, with a 59.9mm image circle intended to cover cameras such as the ARRI Alexa 265, Blackmagic Design URSA Cine 17K 65, and Fujifilm GFX ETERNA 55.

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Lenses, News, NiSi

NiSi Introduces 65 PRIME 16mm T2.9

by Matthew DuclosLeave a Comment on NiSi Introduces 65 PRIME 16mm T2.9
NiSi Introduces 65 PRIME 16mm T2.9

There’s something inherently bold about launching a new lens series with a 16mm, especially when that lens is designed to cover a 65mm image circle. NiSi’s latest announcement, the 65 PRIME 16mm T2.9, isn’t just another ultra-wide. It’s a statement of intent. And having seen an early prototype firsthand, it’s one that carries more weight than you might expect.

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DZOFILM, Lenses, News

DZOFilm Introduces Arcana Primes – A Hybrid Approach to Anamorphic

by Matthew DuclosLeave a Comment on DZOFilm Introduces Arcana Primes – A Hybrid Approach to Anamorphic
DZOFilm Introduces Arcana Primes – A Hybrid Approach to Anamorphic

DZOFilm’s new Arcana series enters an increasingly crowded anamorphic market with a familiar promise: deliver cinematic character without the traditional tradeoffs. Compact, lightweight, and relatively affordable, Arcana positions itself as a practical alternative to larger, more demanding anamorphic systems. The real question is not what it claims to do, but how much of the anamorphic experience it actually preserves in the process.

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Lenses, News, NiSi

NiSi Hits Rewind on Athena Primes

by Matthew Duclos1 Comment on NiSi Hits Rewind on Athena Primes
NiSi Hits Rewind on Athena Primes

NiSi’s Athena primes earned attention by offering a clean, modern cinema lens platform at a price point that made sense for owner-operators, small productions, and growing rental inventories. The Athena Rewind series builds on that same foundation, though it is more accurate to describe these lenses as a modified version of the existing Athena primes than as an entirely new lens family.

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News

DZOFilm Vespid II Review: Speed, Metadata, and a Bold New Lineup

by Frank Ramirez5 Comments on DZOFilm Vespid II Review: Speed, Metadata, and a Bold New Lineup
DZOFilm Vespid II Review: Speed, Metadata, and a Bold New Lineup

The Vespid II primes arrive with more than just a fresh coat of paint. DZOFilm has taken the core appeal of the original Vespid series and supercharged it with faster apertures, metadata support, and a refined lineup built for modern filmmaking. These lenses are not simply a sequel, they are a bold statement that DZOFilm is listening to creators and pushing their designs into territory once reserved for higher end cinema glass.

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Leica, Leitz, Lenses, LPL, News, Product Announcement

Leitz Expands Hugo Line: Adds 40mm T1.5

by Frank RamirezLeave a Comment on Leitz Expands Hugo Line: Adds 40mm T1.5
Leitz Expands Hugo Line: Adds 40mm T1.5

Leitz Cine quietly expanded its HUGO series this week with the announcement of a brand new 40mm T1.5 lens. Revealed on August 25, the addition rounds the set out to a total of 14 focal lengths spanning 18mm through 135mm.

The HUGO series quickly grabbed attention among cinematographers for the pleasing rendering they impart on the image and as more robust build than the M 0.8 primes that they replaced. Much of the glass in the series comes from Leica M rangefinder optics, known for their signature character and natural falloff toward the edges. While Leica does not currently make a 40mm in their M line, this lens was developed with support from Leica Camera designers to ensure it matched the spirit of the series.

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Accessories, Canon, Canon RF, Lenses, News, Opinion, Review

Canon VCM L Lenses for Filmmaking: A Complete Review for Hybrid Video Creators

by Frank Ramirez2 Comments on Canon VCM L Lenses for Filmmaking: A Complete Review for Hybrid Video Creators
Canon VCM L Lenses for Filmmaking: A Complete Review for Hybrid Video Creators

Canon has long been a trusted name in both photography and cinematography, but it’s been a while since we’ve highlighted any new releases from the brand. The last time we dove into their products, it was nearly two years ago, with the CN-E Flex Zoom lenses. Since then, Canon has been relatively quiet, especially as other brands have adapted to the mirrorless market. However, Canon recently launched the VCM L hybrid lenses, a series designed with promising features that could be particularly useful for video creators. The question is, how do they hold up for filmmaking, and more importantly, can they be Cine-Modded?

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Canon RF, Lenses, News, Sony E, Zeiss

ZEISS Otus ML: The Return of Legends, Now for the Mirrorless Generation

by Frank Ramirez1 Comment on ZEISS Otus ML: The Return of Legends, Now for the Mirrorless Generation
ZEISS Otus ML: The Return of Legends, Now for the Mirrorless Generation

After a five-year hiatus and a slew of rumors suggesting that ZEISS was bowing out of the still photography market, they’re back with a bang. Enter the Zeiss Otus ML line—a reimagining of the beloved Otus family that promises to shake up the mirrorless camera world. Today they are unveiling two focal lengths: 50mm f/1.4 and 85mm f/1.4.

The Otus ML lenses are intended to push optics in this new generation of mirrorless cameras. The original Otus primes to this day remain at the pinnacle of optics so the question is: Can the new iterations compare? Buckle up, this is going to be a long one.

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Accessories, News, Product Announcement

The Bun-G-Ring: A New Way to Mount Filters?

by Frank RamirezLeave a Comment on The Bun-G-Ring: A New Way to Mount Filters?
The Bun-G-Ring: A New Way to Mount Filters?

In the fast-paced world of filmmaking, particularly on tight and chaotic sets, every second counts. That’s why the introduction of the Bun-G-Ring, a new filter-mounting system, could offer some relief—at least for those frustrated with the time-consuming task of taping filters in place. While not exactly a revolutionary new category of equipment, the Bun-G-Ring promises a more secure, faster, and reusable solution for mounting filters to your lens—no tape required. The question is, does the industry really need yet another filter system, or does the Bun-G-Ring offer something uniquely useful, particularly for documentary filmmakers?

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