Arri’s New Signature Prime Series “Large Format”

Arri’s New Signature Prime Series “Large Format”

Today, Arri officially announced their new, keeping up with the Jones’s, Alexa LF (Large Format). More importantly, the announcement wasn’t just a new camera, but a new system. This means new camera, new mount, and new LENSES! I suppose the new camera is large format compared to other cameras, but what about the new lenses? How do they fare in comparison, on paper at least, to other cinema lenses currently on the market? Let’s take a look at the new Signature Primes from Arri. Continue reading “Arri’s New Signature Prime Series “Large Format””

S7/i Full Frame Plus: Cooke’s Answer to Vista Vision

S7/i Full Frame Plus: Cooke’s Answer to Vista Vision

It’s no surprise that Cooke is joining the Full Frame revolution. They’ve cornered the market on stylized, romantic cinema glass and now they’re taking aim at the Vista Vision crowd to ensure the Cooke Look is carried over to just about any format out there. The new S7/i primes will cover an image circle up to 46.31mm which is slightly larger than standard Full Frame (hence the “PLUS” in the product name). Just ahead of NAB 2017, let’s take a look at the next big addition to the Vista Vision lens market from Cooke. Continue reading “S7/i Full Frame Plus: Cooke’s Answer to Vista Vision”

Leica Announces New Thalia Line Ahead of NAB

Leica Announces New Thalia Line Ahead of NAB

Here’s something a bit different from everyone’s favorite German lens manufacturer – Leica’s new Thalia prime lenses which tout a massive 60mm image circle. More than enough to cover any current digital cinema sensors. The new Thalia line takes aim at cinematographers looking for a more character-rich image.  Continue reading “Leica Announces New Thalia Line Ahead of NAB”