
Veydra was a startup lens company with a solid idea that met its demise far too soon. As is the case with any ambitious idea with a lot of potential, there were curves and pitfalls that couldn’t be avoided. I had a front row seat to the entire adventure as a design consultant, a vendor, and a customer. The following is that account from my perspective.
Continue reading “RIP Veydra: 2014-2019”