It’s no surprise that Cooke is joining the Full Frame revolution. They’ve cornered the market on stylized, romantic cinema glass and now they’re taking aim at the Vista Vision crowd to ensure the Cooke Look is carried over to just about any format out there. The new S7/i primes will cover an image circle up to 46.31mm which is slightly larger than standard Full Frame (hence the “PLUS” in the product name). Just ahead of NAB 2017, let’s take a look at the next big addition to the Vista Vision lens market from Cooke. Continue reading “S7/i Full Frame Plus: Cooke’s Answer to Vista Vision”
Rokinon has been stirring up the lens market for a couple of years offering very affordable options for photographers and cinematographers alike. They just began shipping their lovely 
and a 50mm f/1.2. 
Until now, shooting cinema on a Micro 4/3 camera meant you were using still photo lenses or lenses that were adapted or modified for motion picture use. The new Veydra Mini Primes are the first lenses to be built from the ground up as motion picture cinema lenses specifically for the Micro 4/3 platform. Considering the super shallow flange depth and tiny sensor size of Micro 4/3, the options for adapting lenses is almost limitless. But what if you’re using a Blackmagic or Panasonic GH4 in a professional environment and don’t have time to fiddle with adapters or down-time for vintage lens repair? The Veydra Mini Primes seem to be filling a gap that no one else has with a purpose built Micro 4/3 cinema lens. 
